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Free Online Margin & Markup Calculator

Calculate profit, margin, and markup from cost and selling price.

Gross profit
—
Revenue minus cost
Profit margin
—
Profit ÷ revenue
Markup
—
Profit ÷ cost
Cost ratio
—
Cost ÷ revenue

Margin and markup are different. A 50% margin is the same as a 100% markup. Margin is based on selling price; markup is based on cost.

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About the Margin & Markup Calculator

Free margin and markup calculator for small businesses and e-commerce sellers. Calculate profit, gross margin, and markup percentage.

How to use this tool

Use the controls above to enter your values, choose your options, and view the result. The tool updates as you work, and the result can be copied or downloaded where supported.

Frequently asked questions

Is this tool free?

Yes. Every tool on ImGenerate is free to use and does not require an account.

Is my data safe?

Tools that run entirely in the browser keep your data on your device. Any server-backed lookup is noted in the tool and only sends the information needed for the result.

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